How To

Porta Potty Business Marketing: How to Reach Portable Toilet Customers

Running a porta potty rental business can be lucrative, but competition can be tough. In fact, from 2019 to 2024, the US porta potty market revenue increased by 3% to reach a staggering $2.8 billion. It’s not surprising then that the number of portable toilet businesses also increased by nearly 3%.

To stand out, you need an effective marketing strategy. We’ve been in the nationwide porta potty rental business for well over a decade, and we’re not here to gate keep any secrets.

In this post, we’ll cover everything you need to know about marketing your porta potty business so you can ensure that your time, energy, and resources are going towards strategies that are proven to work.

Interested in joining our network? Give us a call and we’ll help you on your way to gaining more porta potty customers.

What Is Porta Potty Business Marketing?

Porta potty business marketing refers to the strategies and techniques used to promote your portable toilet rental services to potential customers. This includes digital marketing (like SEO and social media), traditional marketing (such as flyers and billboards), and customer engagement.

Why Is Marketing Important for Porta Potty Rental Companies?

Marketing is the lifeblood of any business. While advertising puts your brand in people’s view, marketing helps persuade them to choose your selection of portable toilets over your competitors.

Marketing helps you build brand awareness, attract new clients, and grow your porta potty business. Whether you specialize in construction site rentals, event rentals, or both, marketing ensures your business is top-of-mind when customers need porta potties.

How to Market Your Porta Potty Business

Here are several key strategies to effectively market your porta potty business and increase your customer base:

1. Optimize Your Website for Local SEO

When potential clients search for porta potty rentals, you want your business to appear at the top of search results. This is where local SEO (search engine optimization) comes in.

• Add location-based keywords: Make sure your website includes city, county, and regional keywords such as “porta potty rental in [city]” or “portable toilet services near me.”
• Create a Google Business Profile: A well-maintained Google Business Profile will help your business show up in local searches and Google Maps, improving your visibility to nearby customers.
• Collect reviews: Customer reviews build trust and improve your search ranking. Encourage satisfied customers to leave positive feedback on your Google Business page.

2. Leverage Social Media for Customer Engagement

Social media platforms like Facebook, Instagram, and LinkedIn can help you reach a wider audience.

• Post before and after event setups: Showcase how your porta potties help make events, construction sites, and outdoor projects more convenient.
• Engage with local businesses: Partner with event coordinators or construction firms and tag them in posts to grow your network.
• Run targeted ads: Use paid social media ads to target specific industries or geographic areas in need of porta potty rentals.

3. Consider Investing in Pay-Per-Click Advertising (PPC)

PPC advertising, especially through Google Ads, can drive immediate traffic to your website. However, costs can add up quickly if you don’t keep a close eye on it. SEO can be considered a free alternative to PPC since it can bring your website to the top of the non-paid search results. Here’s how to make the most of PPC advertising:

• Target location-based searches: Set up campaigns targeting search terms like “porta potty rental for construction” or “event porta potties near me.”
• Optimize ad copy: Include offers, promotions, or a quick call-to-action like “Rent Now” to encourage clicks.

4. Use Content Marketing to Establish Authority

Content marketing is a great way to show potential customers that you’re an expert in your field. If you publish useful content that others want to share, that can also increase your reach.

• Write portable toilet blog posts: Create informative posts like “How to Choose the Right Porta Potty for Your Event” or “Porta Potty Rental for Construction Sites: What to Know.” You can seek out competitor blogs for inspiration, but don’t plagiarize!
• Post case studies: Highlight successful rentals for large events or long-term construction projects.

5. Attend Local Events and Trade Shows

Though it can require a good amount of coordination, in-person networking still works for local businesses.

• Sponsor events: Offering your services as a sponsor for local outdoor events can get your business name in front of potential customers.
• Distribute branded materials: Hand out business cards, flyers, or branded promotional items like pens or keychains to attendees.
• Set up a booth at industry trade shows: Engage directly with potential clients, including event organizers and construction companies, who are often looking for portable restroom solutions.

6. Network and Establish a Partnership with ZTERS!

Starting a portable toilet business doesn’t mean you’re on your own. 

ZTERS invites you to join our network! ZTERS Premier Service Provider (PSP) Program helps you grow your business and increase revenue. When you join the ZTERS PSP program, you’ll receive customer porta potty rental requests that can easily be converted into a sale.

Here are some benefits of joining ZTERS PSP program:

• More business and less quoting! Once you submit your pricing, ZTERS will reach out with sales (not for quotes!).
• Faster payment. We have a payment team that pays on YOUR terms, not when we get paid.
• Dedicated support. Our team is dedicated to making sure that our partnership grows!
• Web traffic. We leverage SEO, SEM and national marketing to drive more business to your company.

Call us to learn more about the PSP program and join today!

FAQs About Porta Potty Business Marketing

1. How can I grow my porta potty business quickly?

To grow your porta potty business quickly, focus on local SEO, build strong partnerships with event organizers and construction companies, and invest in digital marketing strategies like PPC advertising and social media engagement. Oftentimes, it takes patience for things to take off, but keep at it! Joining ZTERS PSP Program can help accelerate  your growth.

2. What is the best way to advertise a porta potty business?

The best way to advertise a porta potty business is to use a mix of local SEO, Google Ads, and targeted social media campaigns. Every business will have a mix that works for them — sometimes it comes down to trial and error. Additionally, building relationships with contractors and event planners can generate repeat business.

3. Can I use social media to promote my porta potty business?

Yes! Social media platforms like Facebook and Instagram are great for sharing photos of your porta potties in action at events or on job sites. This also helps boost your credibility as a legitimate company. Paid ads on these platforms also allow you to target specific locations or industries.