How To

Junk Removal Marketing: How to Get More Customers

There’s no denying — junk removal is booming. Industry trends for waste collection services including market size, revenue, and employees are pointed upwards. While it’s a great time to be in the junk removal business, that also means there’s stiff competition. 

Every business is looking for ways to differentiate themselves from “those other guys”. The key? Effective junk removal marketing. Standing by and waiting won’t get you more junk removal customers. As any successful business can tell you, gaining customers requires a more proactive and diligent approach. 

As nationwide junk removal service providers, ZTERS has partnered with thousands of vendors. We leverage our own junk removal marketing skill set to bring in more customers for our vendors, but we’re not here to gatekeep some tried and true strategies. 

Read on to learn more about how to effectively market your junk removal business. Interested in joining our network? With just one call, you can join today.

1. Know Your Audience

First and foremost, it’s essential to identify and understand your target audience. In doing so, you can tailor your marketing messages to resonate with their particular needs. Some key statistics about junk removal customers:

• The average customer is between 35-54
• Households (as opposed to commercial entities) account for more than half of junk removal jobs
• Approximately 29% of people use junk removal services when moving

What can you make of all of this? You can create compelling junk removal marketing campaigns based on these facts. 

Knowing that the average customer is between 35-54 indicates that many junk removal customers are likely homeowners at the peak of their careers. They may also be parents with busy schedules. With that in mind, the convenience of professional junk removal services is a major draw.

Likewise, you can take advantage of the fact that more than one-fourth of people use junk removal when moving. Noticing an influx of “for sale” signs in your area? That’s a perfect opportunity to distribute marketing materials.

That leads us into strategy #2…

2. Consider Common Types of Junk

As a junk removal professional, you’re probably very familiar with the sort of junk that’s most frequently discarded. A quick internet search reveals that people are curious about how to properly dispose of:

• Appliances
• Furniture
• Electronics
• Construction Waste
• Bicycles and Exercise Equipment
• Carpets and Rugs
• Glass
• Mattresses and Box Springs
• Tires

Getting more specific with your marketing message is a must and calling out specific items is one way to do that. You’re essentially recognizing a common issue (“I don’t know how to throw away my mattress”) and providing a convenient solution (“We’ll pick it up for you!”).

3. Level Up Your Online Junk Removal Marketing Game

These days, if your business doesn’t have a strong online presence, you’re really falling behind. You don’t have to be a web development guru, but you should be aware of some do’s and don’ts of online marketing. We won’t dive too deep into that in this post, but there are a couple elements to a successful online presence that you cannot overlook:

• Strong SEO — SEO, or search engine optimization, refers to improving the quality of your website so that it is easily discoverable to users. This can involve a combination of technical improvements, content improvements, and more. Good SEO can result in higher rankings on search engine results pages (like Google) for relevant keywords like “junk removal near me”.
• Up-to-date Business Profile — Your Google Business Profile is an integral part of how people learn more about your business including where you’re located, your hours of operation, your website, phone number, and more. Be sure that this information is up to date so you’re not misleading potential customers.

Of course, social media deserves an honorable mention as do both email and direct mail marketing. Monitor what your competitors are doing. This can help you identify any gaps or areas where you could invest more resources.

4. Increase Your Sustainability 

Not only is incorporating eco-friendly practices into your business good for the environment, it also appeals to a lot of people and can set you apart from competitors. Close to 80% of consumers consider sustainability to be important. Communicate to potential customers that you recycle/donate items whenever possible. Though definitely a larger investment, making the switch to more fuel-efficient trucks can save you money and help get you more customers in the long run.

5. Partner with ZTERS

ZTERS can help maximize the success of your junk removal business and bring customers directly to you! Consider us your own dedicated junk removal marketing team.

Joining the ZTERS service provider network is an excellent way to increase your revenue without investing in additional marketing efforts or costly lead generation programs. 

Our expert marketing strategies have brought in thousands of requests per month. If you’re looking to scale your business, partnering with ZTERS can help you grow and manage your operations. Here’s what you can expect:

• More business, less quoting
• Faster payment
• Dedicated support
• Better web traffic

Call to learn more and join the ZTERS Premier Service Provider program today!